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Helping Tales Publishers News

  • February 18, 2016
    • VENTURA, Calif. (February 18, 2016) – John Paul Pet, a leading grooming and hygiene product line dedicated to the proper care of all pets, has teamed up with Helping Tales Publishers on a new coloring and activity book, Cooper: A Rescue Dog’s Tale. Cooper’s heartwarming true story aims to help children better understand pet rescue. Ten percent of all books sold will benefit rescue organizations and shelters across the country.
  • Gina Dial, Vice-President of Sales and Marketing for John Paul Pet sought to rescue Cooper – a 1½ -year-old Australian Shepherd – and she used her Facebook network to do so. After seeing what the power of social media could do to assist needy pets, she inspired John Paul Pet to create the John Paul Pet PALS program to help “Passionate Animal Lovers” leverage their social media networks on Facebook. The state-by-state PALS Facebook pages encourage users to “Join and Share” their stories of lost and found pets, as well as pets in need of a forever home.

    As Cooper is now the official spokesdog of the PALS program, the last page of his book features a colorable tutorial about the program and its new campaign, “You Join – You Share – We Give.” For every “join” to the PALS Facebook page, John Paul Pet will make a $1 donation to the Morris Animal Foundation (up to $5,000).

    “At John Paul Pet, we’re always looking for new and engaging strategies to further educate the pet community and to promote health, wellness, and responsible pet ownership,” said John Paul Pet Co-Founder John Capra. “Finding a fun way to involve kids at an early age – while also being able to help worthy animal welfare organizations – is truly a win-win for us.”

    Through no fault of his own, Cooper had a very difficult time finding a forever home. During his short life, he had been adopted, returned, placed with an elderly owner who could no longer care for him, and spent time in a foster home. Cooper’s story resonates because it is unfortunately all too common. According to the ASPCA, approximately 7.6 million companion animals enter animal shelters nationwide every year. Of those, roughly 2.7 million animals are euthanized before they ever get the chance to experience what it’s like to have a family or pet parent to call their own.

    Understanding that pet rescue education requires reaching children at an impressionable age, John Paul Pet sought to turn Cooper’s story into a fun activity book for kids that would drive home the importance of pet adoption. They reached out to James S. Martinez of Helping Tales Publishers to help turn their idea into a reality. Cooper: A Rescue Dog’s Tale coloring and activity book tells Cooper’s story from start to finish and ends with him finding his forever home with a family and two other dogs in Bulverde, TX – all through the social media outreach of Dial.

    “This experience was a reminder that it only takes a phone call, a Facebook posting, telling a friend or sharing a story with a stranger,” said Dial. “I hope this inspires all of us to stop and think twice when we see a pet in need. One little thing could mean the difference between life and death for a homeless pet.”

    The book is available to consumers at an introductory price of $5.99 on Amazon.com. After February 27, the cost of the book will be $6.99. Any rescue organizations that want to purchase the book for resale or fundraising can do so at a discounted price via Helping Tales.

    For more information about John Paul Pet, Cooper and his new family, and/or to receive images from or a complimentary copy of Cooper: A Rescue Dog’s Tale, please contact Shannon Stevens at 1.877.703.3824, x107 / Shannon.stevens@fetchingcommunications.com or Gina Dial, VP of Sales and Marketing at John Paul Pet at 512.657.7396 / ginad@johnpaulpet.com.

    About John Paul Pet

    Thirty years ago, John Paul DeJoria, co-founder of John Paul Mitchell Systems, revolutionized the professional salon industry by banning animal testing for his line of hair products. John Paul’s in-depth expertise in hair and skin care formulations also led to research in new standards for pet grooming and hygiene, leading to the creation of John Paul Pet shampoos, conditioners, sprays and pet wipes. John Paul Pet actively supports programs benefiting all animals, including Best Friends Animal Society, Morris Animal Foundation, PAWS, the California Wildlife Association, the Humane Society of the United States, as well as numerous Humane Society and SPCA events, pet rescue organizations and pet charities nationwide. For more information, please visit www.johnpaulpet.com or connect with John Paul Pet on Facebook, Instagram or Twitter.

    About Helping Tales Publishers

    Helping Tales Publishers, LLC, is a publishing organization that seeks to make a positive impact on the world through reading, by helping those in need – one story at a time. In order to fulfill this mission, a portion of the proceeds from each sale is donated to select charities. Helping Tales Publishers was formed after Founders James Martinez and Tim Civick co-created and published their first book to help meet the needs of a non-profit organization. The company aims to encourage people to read, entertain, and most importantly help those in need. For more information, please visit www.helpingtales.com or connect with Helping Tales on Facebook or Twitter.

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  • September 2015
    • Helping Tales new book called "The Final Pet Stop" was created to help people deal with the loss of a beloved pet. If you've ever loved and lost a pet, or if you know someone who has shared a special bond with a beloved pet, you'll welcome this new book' as it reassures that our pets love and loyalty are truly eternal. You can purchase the book on Amazon.com by clicking here.
  • June 2015
    • Helping Tales was featured on the radio show "Oh Behave with Arden Moore". Listen now at petliferadio.com episode 266.
  • May 2015
    • DALLAS, TX — May 5 2015 — Helping Tales Publishers today announces the date for their new book release and book signing to be held on May 9, 2015 at Operation Kindness’s Annual Alumni Day Party being hosted at Operation Kindness from 10am to 1pm.

      Author James Martinez in The Dinosaur’s New Shoes highlights the real world problem of bullying and helps teach children the proper response when confronting bullying. Bullying has reached epidemic proportions and is a problem that affects millions of students of all races and classes.  The Dinosaur’s New Shoes is creatively written by James Martinez and beautifully illustrated, by Timothy Civick and it tells the story from the hero “Teddy T-Rex’s” point of view. This book teaches that understanding, kindness, and compassion can help stop bullying once and for all.  Additional resources are included in the book which will help anyone needing more information or guidance about bullying.

      This is the fifth book published by Helping Tales Publishers.  Their other titles include Patches’ Awesome Day, Diamonds in the Ruff, The Most Incredible Journey: A Pibble’s Path and a Spanish title, Una Maravillosa Dia Con Patches.  Each book is written in a lyrical fashion with wonderful illustrations which bring the story to life.

      Some of Helping Tales Publishers Book Reviews:

      5 Stars - REMARKABLE! What a remarkable book, great story, great lesson for my Grandkids. Remarkable illustrations that kept the kids excited all the way through the story. At the end they all loved Teddy.    S. Cain (The Dinosaur’s New Shoes)

      5 Stars – Their best work so far - The graphics and storyline to this book is well worth reading to your kids. They will love the main dinosaur character and the everyday struggle kids face today.    S. Shipp (The Dinosaur’s New Shoes)

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  • February 2015
    • Aritists for Animals: Donated an original drawing to help raise funds for Operation Kindness a no kill shelter located in Dallas Texas.

  • July 2014
    • Operation Kindness’s Pittie Party (Pibble’s Path Launch)

  • October 2014
    • October 25th Pitbull Pride

  • October 26th
    • Operation Kindness CCC event

  • July 2014
    • DALLAS, TX — July 8, 2014 — Helping Tales Publishers today announces the date for their new book release and book signing to be held on July 24, 2014 at Operation Kindness’s 4th Annual Pittie Party being hosted at The Lot from 6pm to 8pm.

      Author James Martinez in The Most Incredible Journey: A Pibbles Path highlights the concerns of the oft-maligned Pit Bull. The Pit Bull is more maligned than any other breed.  This book educates against the misinformation spread by the media.  The Most Incredible Journey is creatively written by James Martinez and gorgeously illustrated, by Timothy Civick and it tells the story from the dog’s point of view. This book illustrates that even after being subjected to heartbreaking abuse; that love can conquer all.

      This is the fourth book published by Helping Tales Publishers.  Their other titles include Patches’ Awesome Day, Diamonds in the Ruff and a Spanish title, Una Dia Maravillosa Con Patches.  Each book is written in a lyrical fashion with wonderful illustrations which bring the story to life.

      Some of Helping Tales Publishers Book Reviews:

      5 Stars - My son absolutely loves this book. Being the silly 7 year old that he is, he of course clued into the more ornery parts of the book (i.e. sniffing butts) and kept reading that over and over and over. He really loves this book and keeps it on his nightstand. While he initially read it to me, we have also read it together a couple of times, and we always laugh at the funny parts.
      The book is adorable, silly, and just the right length for younger readers. And the illustrations are hilarious and unique! I will definitely recommend this book to friends.   Kindle Customer

      5 Stars - I LOVED THIS BOOK! It is so sweet and teaches so many good lessons I want to instill in my students! It is a great rhyming book that shows such compassion for man's best friend! My 3rd graders loved it!!! The illustrations are awesome! I also loved the REAL stories at the end of the book!!!  C. Hansen

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  • June 2014
    • Dog Day Afternoon

  • June 28th
    • Tyler’s Writer’s Conference

  • May 2014 Kilgore Geekend
    • Helping Tales Attended

  • March 2014 Artists for Animals
    • Donated Artwork for Auction

  • October 2013
    • Operation Kindness CCC Event: Donated Artwork for Auction
    • Mazie’s Mission Adoptathon
    • Rock-A-Bully (Diamonds in the Ruff)

  • May 2013
    • Operation Kindness  - Alumni Day

  • June 2013
    • Operation Kindness Dog Day Afternoon (Patches’ Awesome Day)

  • July 2013
    • James S. Martinez, author of "Patches Awesome Day!" a story about a day in a dogs life, will be selling and signing copies of our book to help support Operation Kindeness.

  • July 2013
    • It’s Monday morning and I have great news to share, we have a winner for our Pet Photo Contest to declare!! So set aside your dog bone, okay, you can take a nibble and join me in congratulating my new friend Jesse Pibble!!!!



  • June 2013
    • Never let it be said that I'm not a dog of my word. The winner of the pet photo contest was not a frog, moose or bird. The winner was Tinker the Cat. What more can I say about that?



  • May 2013
    • Congratulations to Kimberly McBay Chavez and Miss Chloe, our first winners of Helping Tales Publishers Pet Photo Contest.



  • May 2013
    • Our second donation to Operation Kindness Volunteer Grooming Fund was presented today! Thank you for buying Patches Awesome Day, the many donations and the BIGGEST THANKS is for making reading a positive impact on the world by helping those in need, one story at a time!



  • April 2013
    • Helping Tales and Operation Kindness was featured on the radio show "Oh Behave with Arden Moore". Listen now at petliferadio.com episode 204.

  • March 2013
    • Today was the day we have been working for. Our first donation to Operation Kindness Volunteer Grooming Fund!!! We were able to donate enough to have 7 dogs get groomed!!! Thank you so much and we hope that this is just the first of many donations.

“Helping those in need, one story at a time.”


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